This video is the full version of the TV Spot.
On the 7th of March, 2023 SKEP launched its new innovative social awareness campaign.
Its central message “Disability? Forget the stereotypes! Let’s create a world with new standards.
Our campaign invites you to visit www.hopononclusion.com, so we can lay the foundations of a society that leaves no one behind.
As the president of SKEP, Mrs Athena Kritikou emphasizes “In a world that is influenced and shaped by our attitude, hoponinclusion.com was developed so we can take the next step and find the answers to all the How, What and Whys that trouble us. How do I say “I see” to someone who cannot? What does accessibility mean exactly? In what areas/spaces are assistance dogs allowed? Have you ever thought about how a person in a wheelchair can fly in an airplane? How can you play guitar without fingers? If you've met an autistic person, does that mean you treat all autistic persons the same? Have you ever heard of deafblindness?
The campaign consisting of a radio social message and a fully accessible TV message (with subtitles and sign language interpretation) was created by MAGNET with production by Topcut-Modiano and original soundtrack by Oxyzed.
Of course the video and lyrics are in original Greek. However, despite not being able to fully understand the video and its lyrics we still want you to enjoy our work and get you into the groove!
Here is a small sample of the lyrics:
Yes I live with a disability,
But I want my own equal liberty
Go to hoponinclusion now, learn, listen, ask
Open your mind
Leave everything behind
Walk the world with us
Disability? Forget the stereotypes
Let’s build together a world with new standards