Hop On Inclusion: SKEP’s innovative social awareness campaign is up and running!
Its central theme revolves around “Disability? Forget the stereotypes! Let's build together a world with new standards."
The campaign invites you to visit www.hoponinclusion.com so together we can lay the foundations for a society that leaves no one behind. Watch the Hop On Inclusion TV Spot here and the whole video here.
As SKEP’s founder & president Athena Kritikou points out: "In a world that is influenced and shaped by our attitudes, www.hoponinclusion.com was created to take the next step all together and find answers to the What, How and Whys that trouble us. How do I say “I see” to someone who cannot? What does accessibility mean exactly? In what areas/spaces are assistance dogs allowed? Have you ever thought about how a person in a wheelchair can fly in an airplane? How can you play guitar without fingers? If you've met an autistic person, does that mean you treat all autistic persons the same? Have you ever heard of deafblindness?
The rich content - podcasts, videos, blogs, interviews, questionnaires, proposals - addresses and hosts the young and the less young -with and without disabilities- from Greece and abroad.
The campaign consisting of a radio social message and a fully accessible TV Spot (with subtitles and sign language interpretation) was created by MAGNET Advertising and produced by Topcut-Modiano, with original soundtrack by Oxyzed.